Daisy Sprockett is a brand new range of photographic greeting cards that celebrate nature. The stunning photographs are taken by the very talented Carole Seawert, and reflect her love of flowers, animals and the natural world.

Carole needed a logo and brand design and a basic website to kick off her business. She loves colour and photography and the first choice for a logo was a daisy. We then realised a camera shutter lens had a floral presentation, and also looks like a wheel – so the ideal symbol encompasses three elements of her business activity and name plus enhances her logo, a handwritten logostyle in the style of the Daisy Sprockett – a clever cat who really writes like this! The symbol works well as a range of stickers too.

As well as designing the logo and brand, I’ve built a very simple WordPress website with a gallery feature which shows the first 20 photographs of her first collection of cards. Carole and I also worked together in putting together the greeting cards artwork.