Living in Spain is many people’s dream scenario and, for many, day to day life is mainly as they expected. A beautiful country to live in with warm sunny days throughout the year, friendly fellow ex-pats and Spanish people, an interesting culture, an active social life (to name but a few). According to the HSBC’s 2010 Expat Survey - although Europe is the hardest place to make friends, Spain is the easiest of the European countries to make friends in. Sadly, its not always easy to have a friend to hand when you’re facing real difficulties, especially in a country which is not your own and you may have limited language or procedural knowledge.
A new charity – A Ray of Light Charity - has now been set up to help people in trouble in Spain. Their aim is to provide humanitarian support to people sufferering difficulties, irrelevant of religion, creed or nationality. They plan to help children, teenagers, abused women, old people, people who are in prison and families of people who are in prison, not purely in financial terms but also in setting up professional, advisory and expertise to help with problems.
I have just completed a logo and brand identity for them, plus built their WordPress website using the professional WooThemes’ Canvas theme. Logo wise, I was keen to incorporate both the English and Spanish names of the charity, plus the charity number. I considered how this logo might look applied to different mediums, for instance, not just their website and letterhead – but how it might look on, say, a vest of a runner who might be raising money for them for charity.
Inspired by the rays of sunshine which filter through the clouds on the darkest of days I have chosen a bright golden yellow as their main colour and supported this with a black, grey and white colour pallete. Yellow highlights black and white photography, plus colour photograpy.
I was keen to ensure the brand was not limited to just a designers’ ability, and by introducing a variety of photographic and illustrative styles, the managers of the charity will not ‘break’ the brand by not using, say a black and white photograph, yet professional designers can build on the brand to produce distinctive professional supporting collateral.
As someone once said, “Life’s to short to stuff a mushroom”, and so it is for a busy, responsible charity worker to waste their time fiddling for the right type of photograph – and anyway, that’s my job!
If you are interested in the A Ray of Light Charity, need help yourself, or can give them any support to them, then please contact them via email@example.com or visit their website www.rayoflightcharity.com.